Web & Digital Marketing Manager

Employment

The Council for Christian Colleges & Universities (CCCU) seeks a passionate, hardworking, detail-oriented Web & Digital Marketing Manager who is excited to promote the work of a mission-driven organization supporting the cause of Christian higher education. The Web & Digital Marketing Manager position is responsible for the management, development, metrics and strategy surrounding the CCCU website, social media accounts, email marketing and other digital media platforms. As the position is significant in the CCCU’s communications efforts, the successful candidate will need to stay current with CCCU audiences, business strategies, and marketing initiatives.

The Council for Christian Colleges & Universities is a higher education association of more than 180 Christian institutions around the world. With campuses across the globe, including more than 150 in the U.S. and Canada and nearly 30 more from an additional 18 countries, CCCU institutions are accredited, comprehensive colleges and universities whose missions are Christ-centered and rooted in the historic Christian faith. Most also have curricula rooted in the arts and sciences. The CCCU’s mission is to advance the cause of Christ-centered higher education and to help our institutions transform lives by faithfully relating scholarship and service to biblical truth.

Core Responsibilities:

Website Management (CCCU.org and BestSemester.com)

Manage the day-to-day activities of the CCCU and Best Semester websites
Manage templates and styles to ensure consistent styling across platforms and browsers
Work closely with members of the communications and Best Semester teams on website projects of various scales, including daily updates/refreshing of content and design of new pages & templates
Serve as liaison and primary contact for outside vendors and contractors, including third-party website developers. Work with vendors to create and implement new functionality as needed to accommodate organizational needs.
Implement industry-standard maintenance and updates to ensure website infrastructure is up-to-date and secure
Troubleshoot website and integrated application issues and work towards their quick resolution
Utilize web analytics and create and implement plans to drive conversions, improve visitor interactions, and optimize performance of CCCU web properties and evaluate ROI for all initiatives.
Digital Marketing (CCCU)

Create and implement an overall social media strategy for Facebook and Twitter with the goal of increasing audience engagement, curating dialogue, and positioning the CCCU as a thought leader in the public square. Connected duties include posting on a daily basis and coordinating with the communications team to share out press releases, news stories, policy statements, etc.
Develop attractive branded email templates and design/upload/send emails through MailChimp and/or iMIS (the CCCU’s main CRM) to communicate with members, provide policy updates, promote conferences and events, etc. Oversee implementation of monthly email schedule for the CCCU using a data-driven approach to more effectively target and send emails on behalf of the organization.
Meet yearly revenue goal for website and digital advertising by identifying potential advertisers and developing and implementing an overall strategy and pricing plan
Oversee the Career Center marketing and revenue-growth strategy
Manage and maintain online communities, including all CCCU networking groups, and serve as point person for inquiries and new members.
Maintain effective integration of iMIS for the CCCU website, Career Center and online communities, work closely with CCCU database manager, handle RiSE functionality
Serve as key driver in the optimization of search engine performance
Monitor search engine rankings and referrals
Monitor site traffic and user behavior.
Other duties as assigned by supervisor.

Persons applying for the position should:

Have a strong appreciation for the Christian mission and purpose of the CCCU and believe in the Nicene Creed
Hold at least a bachelor’s degree and possess 2-5 years of experience in digital marketing and website management
Possess a strong understanding of the WordPress framework
Have experience with MailChimp, Google Analytics and Adwords
Have a proven track record for increasing followers and engaging audiences on social media for a professional business or organization
Experience using Advanced Custom Fields and SiteOrgin plugins
Basic understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery
Strong understanding of responsive design and cross-browser compatibility
Experience building user interfaces for websites
Basic understanding of Twig template engine for PHP
Be comfortable working with debugging tools like Firebug, Chrome inspector, etc.
Experience in Photoshop or Sketch
Have exceptional verbal, written and interpersonal communication skills
Have excellent organizational skills with the ability to meet deadlines
Have excellent oral communication skills
Be able to use sound judgment and work well under pressure
Be able to manage multiple tasks simultaneously
Be detail-oriented, highly organized and flexible
Have the ability to read, analyze and interpret complex documents
Function well as a member of a dynamic team
Have a desire to serve others gracefully and selflessly

Application should include:

Cover letter
Resume, as a separate attachment
A statement of your Christian faith
Two sample email blasts, with attached analytics for open/click rates
Link to social media account(s) for a business or organization (administered or overseen by you)
Link to professional website for a business or organization (designed or managed by you)

Other requirements include:

Ability to work for long periods of time at the computer
Ability to lift heavy equipment (20 lbs)

Application process:

Applicants should apply online through the posting on www.cccu.org/careers and include a cover letter, resume, statement of your Christian faith, two sample email blasts, and links to professional social media account(s) and a website for a business or organization. All application materials must be submitted through three attachments or less. First preference will be given to applicants who apply before the deadline of December 4, 2017. No paper applications or phone calls please.